Weekend Box Office: Abnormal Activity
Despite being a horrible piece of shit that virtually no one likes—it’s currently enjoying a 24 on Metacritic and a 13% Tomatometer score—Couples Retreat dominated the weekend box office, earning more than double the second-place finisher with $35.3 million. For whatever reason—maybe the loaded cast, maybe the uncertain early fall season, maybe Ralphie in the director’s chair—the other studios decided to give the film such a wide berth that nothing opened against it. But really, the big story this weekend was the viral-powered resurgence of Paranormal Activity, the $11,000 Blair Witch-like phenomenon that has cleverly exploited social media sites like Facebook and Twitter to astonishing returns. The film managed a $7 million weekend (good enough for fifth place) on just 160 screens, with a per-screen-average of $44,000. It’s already grossed 752 times its original budget and looks to dominate as it rolls out to multiplexes around the country.