Weekend Box Office: Harry Potter breaks a record, a real one this time
Most of the time, box office records (or near-records) come with qualifiers: Best opening for a non-sequel in February! Third-best Fourth of July weekend! Or, in the recent case of Transformers: Dark Of The Moon, the ninth-highest six-day launch ever! So it’s an oddly authentic pleasure to announce that Harry Potter And The Deathly Hallows, Part II, the eighth and final adaptation of J.K. Rowling’s book about wizards and shit, broke the record for the biggest opening weekend ever. With $168.5 million, aided no doubt by 3-D surcharge-gouging, Harry Potter easily outpaced the previous record-holder, The Dark Knight, which made $10 million less and can now be retroactively deemed a commercial and artistic failure. In feeble counter-programming news, the critically adored but woefully promoted old-school animated version of Winnie The Pooh opened all the way back in sixth place with $8 million. Disney only invested $30 million in the project, and the company seems content with the film earning its money down the ancillary line.