Welcome to the "Invisible Challenge," which involves a bunch of dogs running into plastic wrap

The domestic dog, trained and bred over centuries to obey and assist humans, has had its loyalty betrayed. Not content to ask our canine companions only to fetch sticks, shake paws on command, or dance around on their hind legs for a treat, our wretched species is now involving our noble pets in a viral internet challenge where, pumped up with enthusiasm to play with their masters, dogs run head-first into plastic-wrapped doorways.
The “Invisible Challenge” is simple: Stretch a bunch of cellophane across an open door, get a dog hyped up enough to mindlessly chase a person, then film the resulting bewilderment of the poor, trusting creature fooled by a trick their brains were never designed to handle. Eventually, tormented long enough, some of the dogs figure out how to break through.