WeRateDogs is putting down some newspaper, cleaning up its piddle-soaked image with new board game
The concept behind WeRateDogs is simple. Photos of cute dogs are posted on the account alongside babyish, internet-speak praise for being “good boys” and a rating that inevitably exceeds the maximum score of 10. Despite its innocuous premise, however, the Twitter account has managed, like a newborn puppy, to make all sorts of messes over the years, covering everything from whitewashing dog names to selling Trump-affiliated joke hats.
Still, because cute dog photos are more powerful than outrage, WeRateDogs has endured long enough to launch its latest project: a card game that hopes to avoid self-made scorn by getting back to the basics of admiring some adorable pups.