Why Hasn't The Recession Killed Kay Jewelers Yet?

Now that we're in an official recession, and not just some wannabe poser recession, it's time to look on the bright side of our economic downturn. Yes, the recession means having to hear 800 times a day from every news source imaginable that we're in a recession (Sorry), and it also means that mousy "money expert" on the Today show gets to profit off of everyone's panic with daily, useless, extra-panicky "Money 911" segments. But The Greatest Depression also means terrible businesses that you've always hated could, theoretically at least, go out of business–or at least scale back on advertising.
True, it hasn't happened yet. But in this age of hope we should all look for silver linings even in the darkest of skies. To put it another way: what good is a recession if it doesn't force Kay Jewelers out of business?
"This the one ma'am?"