Woody Harrelson to star in Fruit Loops, a movie that's not about what it sounds like 

We reported last year that General Mills was considering some kind of mad scheme to turn its cereal monsters into movie stars, but it looks like somebody else beat them to it: According to The Hollywood Reporter, Woody Harrelson is in talks to star in a movie called Fruit Loops from writer and director Ted Melfi. Unfortunately, the movie isn’t actually about Toucan Sam’s favorite cereal, because those are obviously called Froot Loops and not Fruit Loops (possibly because they contain more froot than fruit).