A thorough history of Honeycomb’s bygone mascot monster, “The Craver”
Honeycomb's vanished “The Craver” mascot has now been properly eulogized
Like its fellow cryptids, Bigfoot, Nessie, and the chupacabra, Honeycomb’s slavering cereal mascot “The Craver” is an elusive beast. After a solid run of commercials in the 1990s and early ’00s, The Craver recused itself from public consciousness and silently returned to the swirling pocket of chaos it emerged from in the first place. Until now, we thought it had been forgotten forever.
Fortunately, YouTuber Doplex has taken it upon himself to investigate the mascot and create a historical archive of its existence that will, we hope, endure for generations to come.
The Craver (a.k.a. “The Honeycomb Craver” or “Crazy Craving”) is described by Doplex as “a horrifying abomination that god left unfinished and one that the world and his creators want you to forget.” This may sound harsh, but revisiting footage of The Craver backs up the description. The mascot comes to life in commercials where children experience a hunger so all consuming that they transform, werewolf-like, into a furry, cereal-mad creature that shouts “Me want Honeycomb!” until its demands are met.