Read This: How AI tools are souring relationships between publishers and authors

In a new Wired feature, bestselling authors spoke anonymously about Big Five publishers forcing AI tools into the workflow, leading to hallucinated quotes and other frustrations.

Read This: How AI tools are souring relationships between publishers and authors

By now, it’s no secret that some authors, particularly in the romance department, rely heavily on generative AI for their storytelling—but not all novelists agree, and for many, the AI push is driving them further away from publishing houses. In a feature Wired published Wednesday, bestselling authors spoke anonymously (out of fear of retaliation or repercussions) about how publishers’ insistence on using AI is muddying their relationship and pushing them to consider alternative publishing approaches. According to one author, marketing copy included hallucinated quotes (a known issue with AI) from their novel, and when confronted, the publisher “gaslit” them. Others have gotten the sense that publishers are letting AI do the work for them, developing marketing language or making revisions that don’t entirely make sense. “What are authors even doing with traditional publishers anymore if they’re going to outsource everything to a machine?” one author asked. “Why can’t an author do that themselves?”

The push seems especially contradictory since multiple publishers are suing AI companies for copyright infringement. One author told Wired it’s “frustrating to watch publishers get these massive settlements [from] AI companies and then embrace AI to do their work. It feels like they’re feeding at both sides of the trough.” It’s not just authors who are sick of companies shoving AI down their throats for the sake of purported productivity and efficiency. The call is also coming from inside the house. Wired spoke to employees at the Big Five (Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster), who are similarly wary of using AI tools. Macmillan staff recalled a bizarre 2024 welcome party for a new AI chatbot called NOA, which they were encouraged to use to generate performance review goals, write emails, do market research, and brainstorm ideas. One employee said it was unhelpful and counterproductive. The chatbot was eventually phased out, but the company apparently hasn’t given up on AI and is trying to integrate Google Gemini. Kelly Collins, vice president of communications and community at Macmillan, told Wired that there weren’t any directives from Macmillan leadership “to use Gemini for any part of the publishing process, including to evaluate submission letters from agents.” But if publishers continue using AI tools brazenly and without transparency, they may end up with fewer authors willing to work with them. 

You can read the whole piece here.

 
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