As if Alicia Silverstone would be caught in anything less than her iconic Clueless plaid for new Super Bowl commercial
The famous yellow suit got a 2023 makeover courtesy of designer Christian Siriano for Silverstone's new Rakuten ad

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Alicia Silverstone in Rakuten’s Super Bowl ad Screenshot: Rakuten
No hate to either the Chiefs or the Eagles, but if you’re anything like us here at The A.V. Club, watching a full night of wonderful (or deeply cringy) celebrity commercial cameos is, well, your Super Bowl.
This year’s big game is already off to a promising start with early yardage on the trailer front, including promised appearances by DC’s The Flash, Marvel’s Quantumania, Scream 6 and more. Now, “actors reprising iconic and beloved roles for 90 seconds or less all so they can sell us god knows what” is entering the fray with a stunning play by e-commerce brand Rakuten and their star quarterback Alicia Silverstone, who looks as comfortable in yellow plaid as ever.