Pop culture obsessives writing for the pop culture obsessed.
We may earn a commission from links on this page

And now Breaking Bad also has its own beer

We may earn a commission from links on this page.

According to the edict that no aspect of our modern culture truly exists without inspiring its own signature beer, the Albuquerque-based Marble Brewery is coming out with a Breaking Bad-inspired variety (joining all the myriad beers we’ve seen lately based on bands, Game Of Thrones, The Simpsons, and It’s Always Sunny In Philadelphia, the Paula Deen Got Fired Y’allager, the Supreme Court’s Voting Rights Act “Beyond The Pale” Ale, etc.). Breaking Bad Locations tweeted the news, saying Marble—which is occasionally featured on the show—would soon begin selling “Heisenberg’s Dark,” an India Black Ale, to coincide with the show’s final episodes.

Presumably, like the character, Heisenberg’s Dark has a deep complexity and refuses to go down easily. It also has more built-in name recognition than “Schraderbrau” would, while also not conjuring fears of spontaneous combustion or images of a sweaty Dean Norris. It’s also not carbonated meth-water, because that’s illegal.


As of now, you’ll have to go to Albuquerque to get Heisenberg’s Dark, though it’s possible demand will be so widespread that Marble will look into expanding. And soon Marble will find itself going to increasingly desperate lengths to maintain distribution, until before we know it, Coors gets its face blown off. [via UPROXX]