Arizona political ad somehow has one of the best twist endings we've seen all year
Political advertising is a doggedly straightforward beast: You either remind your constituents why you’re awesome, or you remind them why your opponent sucks. (Sometimes, if you’re feeling really ambitious, you do both.) The twist ending is rarely employed, presumably on the grounds that you don’t want viewers to have to sit through an entire 90-second TV spot in order to get the gist of your awesome/sucks message.