ASAP Rocky: Live Love A$AP
This fall, ASAP Rocky signed a $3 million contract with RCA that’s certain to become a test case for how major labels deal with future blog-rap sensations. That’s a staggering sum for a 23-year-old Harlem rapper who began this summer as a virtual unknown before turning heads with a pair of entrancing videos, “Purple Swag” and “Peso”—short clips that racked up plenty of YouTube views, but seemingly not enough to justify such a massive investment. If nothing else, though, $3 million buys a lot of attention, and the sheer size of ASAP Rocky’s RCA deal ensured that all eyes would be on Live Love A$AP, his first full mix-tape.