Bleecker Street explains why Musk left theaters so quickly

The four-hour documentary is heading to VOD a bit sooner than usual. 

Bleecker Street explains why Musk left theaters so quickly

After a weekend of conspiracy theorizing over the hobbled theatrical rollout of Musk, Alex Gibney’s four-hour-long documentary about the first man to give a Nazi salute at a presidential inauguration, the film’s distributor, Bleecker Street, has offered an explanation: They’re sending it to streaming earlier than anticipated. Per The Hollywood Reporter, Bleecker Street shifted rollout strategies and moved up the film’s VOD release date after its disappointing nationwide expansion. The hefty film about one of the world’s most overexposed divorcés expanded opposite another tech-CEO-focused doc that went north of two-and-a-half hours, You Can See Everything. Nathan Fielder and Lance Oppenheim’s documentary shattered box-office expectations but didn’t leave audiences much time to check out another lengthy movie that weekend. Musk played on 60 screens last weekend, down from 472 the week before, and it will continue to play in select theaters for the rest of its theatrical window. Originally set to land on VOD on November 24, Bleecker Street moved the date to November 6. 

According to Bleecker Street, the move has already paid off. The distributor claims the movie is doing quite well in preorders. It’s one of two unreleased movies in Apple’s Top 50—the other being The Odyssey. (No, not Elon Musk’s AI version.)

Still, the conspiracy theories were somewhat deserved. Musk faced an uphill battle from Musk’s fellow social media website owners. Musk was banned from running paid ads on Facebook, YouTube, Instagram, and TikTok, the last of which hit the film with a “permanent suspension.” That is, until people noticed and the multibillion-dollar companies restored the ads, claiming the decisions were made in error by moderating systems. However, there may still be trouble ahead for the film. Given the issues running ads on tech platforms, concerns about Musk‘s planned HBO Max debut remain, particularly amid rumors of Musk himself investing $1 billion in HBO’s debt-ridden new owners. In the words of Alex Gibney, who commented on the film’s fluctuating release schedule over the weekend: “See it while you can.”

 
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