Brand New is a band that doesn’t like to do things in any sort of traditional way, as indicated by the way the members never give interviews, make videos, or do any of the other things that bands usually do to get press. Today, though, Brand New did something especially nontraditional by essentially manufacturing the leak of a new album that—until a couple of days ago—nobody really thought would ever come out. The short version of the story (via Consequence Of Sound) is that select fans began receiving mysterious packages that contained a CD with a single 61-minute track, and when they uploaded this track to the internet, it became clear that it was an entire Brand New album.