CBS All Access to rebrand as Paramount+ in March

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Disney+. Apple TV+. BET+. CBS All Access may not have the Twitter streets talking quite as animatedly as a certain space dad or a largely jovial soccer coach, but it has a few things going for it, like Star Trek: Discovery and the fact that its name at least gave the plus sign—arguably the hardest-working figure in the streaming industry these days—a much-needed break. But that’s all about to change when the premium streamer goes through a bit of a rebrand. That is, CBS All Access’ previously announced move to Paramount+ finally has a solid debut date for the U.S. and Latin America, per Variety: March 4.