Instagram's been feeding people Creed
A spokesperson said the song "Higher" has indeed been "recommended to more people than intended."
Photo: Creed/YouTube
In a move lightly reminiscent of when Apple automatically downloaded U2’s Songs Of Innocence album to iTunes users’ libraries against their will, Instagram has been pushing Creed’s music. If you recently noticed Instagram was recommending the rock band’s tunes, particularly “Higher,” too often to accompany stories and posts, you’re not the only one. For months, people on social media have pointed this out and wondered whether Creed made a deal with Instagram to rig the algorithm and spotlight their music. Now, the Meta-owned company is fessing up. “We looked into this and found that this song is being recommended to more people than intended,” an Instagram spokesperson told CNN, adding that the engineering team is working to resolve the problem. “We’re continuing to investigate.”