Disney picks Adobe as its new AI and price-hike partner
This unholy union of subscription price increasers aims to build "responsibly developed AI" and could help replace the hundreds of employees Disney lays off every few months.
Image: Disney
Fans of price gouging and subscription increases got good news this morning when Disney announced Adobe, the makers of Creative Cloud, as its “Official AI Innovation Partner.” According to Variety, the newly formed relationship is part of an extensive collaboration to build “responsibility-developed AI,” support creatives, and “thoughtfully [deploy] AI as an accelerant for artistic vision, creativity and guest engagement.” This continues Disney’s march toward an AI future. Last month, Disney agreed to pay $20 million for the bones of Character.ai after hiring the bankrupt company’s CEO, Karandeep Anand, as its senior executive vice president and chief technology officer. Before that, Disney had sued Character.ai for doing what AI models do: violating copyrights and encouraging self-harm. This new partnership will be “human-centered and artist-led,” an interesting proposition considering Disney is running out of employees to lay off. For its part, AI hasn’t been kind to Adobe. Last month, disgruntled Creative Cloud subscribers began “vibe coding” clones of Adobe’s software that don’t work particularly well but are much cheaper.
Keep scrolling for more great stories.