But the reason why Prep & Landing has inspired toys and comics and spin-off shorts—not to mention another sequel reportedly in the works—is that it creates such a full universe, with gadgets and rituals and slang and colorful characters like the officious Magee and her tiny assistant, Tiny. The North Pole in the P&L franchise is a fun place to visit, more than it is in Rudolph or Santa Claus Is Comin’ To Town or The Year Without A Santa Claus.

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Still, the very existence of those other specials—not to mention movies like Arthur Christmas, The Santa Clause, Elf, Fred Claus, and so many others—speaks to some deep-seated need to know more about Kris Kringle’s daily life. Again, it’s possible to take a cynical view on this, and say that Santa stories proliferate because they’re soft, non-denominational fantasies, capitalizing on “the Christmas spirit” without alienating the less religious. But maybe the real appeal here is born of the naive, childlike hope that we can keep the fun of yuletide anticipation alive for more than just a few days out of the year.

Confine the story of Santa to a one-night event, and it’s all over too fast. But imagine a year-round organization of observers and manufacturers—all living their own complicated lives, marked by petty jealousies and simple dreams—and suddenly Christmas sprawls out. Way up north—even in March and April—Wayne, Lanny, Noel, Magee, Tiny, and Santa are hard at work, thinking about us during the months when we’ve forgotten about them.

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