Disney plans to put everything it has into getting Toy Story 3 a Best Picture win
Having surveyed the competition for Best Animated Feature and safely assumed they can aim higher, Disney has announced that it will do everything it can to get Toy Story 3 a Best Picture win at the upcoming Oscars. Confident that its status as both the best-reviewed movie and No. 1 box-office hit of the year (plus its landmark $1 billion-plus take) counts for something, the studio will debut an ad campaign this week that features Toy Story characters reenacting scenes from past Best Picture winners—such as one with mob boss bear Lotso emulating Al Pacino under the tagline “Not since The Godfather II…” Future ads will incorporate scenes from films like West Side Story, On The Waterfront, Silence Of The Lambs (possibly featuring a “disembodied Mr. Potato Head”), Titanic, The Lord Of The Rings: The Return Of The King, and Forrest Gump (featuring Tom Hanks’ Woody character, naturally). Here’s a look at one parodying Shakespeare In Love: