Generally, the shorter the quote on a movie poster, the more scathing the review, as “this film attempts to be entertaining, but is a spectacular failure on all fronts” becomes “entertaining…spectacular”. But on the Tumblr/Twitter phenomenon known as Awful Reviews, the opposite is true. Awful Reviews removes the pull quotes from movie posters and replaces them with one-star customer reviews from Amazon.com. The results are as loquacious as they are creative, in the sense that 12-year-old boys talking trash on Xbox Live are “creative.”