Fiona Apple covered “Pure Imagination” from Willy Wonka for Chipotle

A few years ago Willie Nelson covered Coldplay’s “The Scientist” for a short film produced by Chipotle about the industrial butchering industry, and the company’s comparatively more ethical practices. Not long after, Karen O covered Willie Nelson and Waylon Jennings for another Chipotle-sponsored video in support of small farmers. Now it's the turn of Fiona Apple, committed vegan and animal lover, who covered “Pure Imagination” from Willy Wonka & The Chocolate Factory for another Chipotle short, this one about a scarecrow who laments his part in factory farming.