(Insert "know-your-audience" joke here.) Variety reports that the publishers of the For Dummies how-to book series have teamed up with the producer of Hell's Kitchen to try and produce a franchise of how-to shows that might even branch out to include magazines and a game show. Titles that clearly ought to come first: Yorkshire Terriers For Dummies, Understanding Autism For Dummies, Endometriosis For Dummies. Let's see just how many niche markets a TV show can dip into. That endometriosis market is hot, whatever the hell it may be.
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