According to the most recent data from ESPN, 35 percent of Americans still claim football to be their favorite sport. With baseball coming in second, it proves that what American sports fans like most is men giving each other concussions and people standing on grass while wearing polyester, in that order. Of the professional leagues, hockey came in dead last, making it the least-popular regularly televised sport. And so, in an attempt to raise hockey’s public profile—or at least draw in a few curious viewers—the NHL has partnered with GoPro to attach its affordable little cameras to hockey players, hoping to spice things up by making the footage part of the game’s broadcast.