Great Job, Internet!: Inside the quest to break fruit's monopoly on seltzer flavors
Creator Ruby Dubie has been experimenting with making seltzer from cinnamon, roses, pistachios, and more, with some "refreshing" flavors on the way.
Images: Ruby Dubie/Instagram
Seltzer: why is it always fruit-flavored (when not plain)? This is the question that Instagram and TikTok creator Ruby Dubie asked herself when she started her viral series, “Will it Seltzer.” The creator was inspired by visiting the grocery store and realizing that all of the flavors she saw were fruit-based. “I love fruit, don’t get me wrong, but I also love lots of other flavors, and they deserve their time in the spotlight,” she tells The A.V. Club by email. She started with pistachio, which she says was “delicious” before moving onto other flavors.