UPDATED: Gucci family also disappointed by House Of Gucci
The family takes issue with how they’re depicted in Ridley Scott’s crime epic starring Adam Driver and Lady Gaga

The Gucci family is joining other moviegoers who were disappointed by the latest crime epic from Ridley Scott, House Of Gucci. Failing to reach the camp heights promised by its trailers and Jared Leto’s makeup, House Of Gucci landed with something of a thud for critics hoping for an American Crime Story-esque retelling of the recent past. “You’d have to squint pretty hard to see a howling high-camp romp in House Of Gucci,” wrote The A.V. Club’s Katie Rife. “Instead, what we get is a fact-based family melodrama, and a rather meandering one at that.”
The Gucci family, which the movie is ostensibly about, wasn’t too big on the picture, either. Though not so much for lack of entertainment value. In a letter published by the Italian news agency ASNA and translated by Variety, the Guccis take issue with the film’s depiction of Aldo Gucci, played by Al Pacino in the movie, and “the members of the Gucci family as thugs, ignorant and insensitive to the world around them.”
House Of Gucci follows the plot to and fall out from Patrizia Reggiani hiring a hitman to kill her then-husband Maurizio Gucci, who Lady Gaga and Adam Driver portray in the film. The family claims that the producers “did not bother to consult the heirs,” in turn hurting the brand, the real victim in all this. “This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today,” the letter states.
The letter also criticizes the movie for failing to mention what an inclusive place the Gucci corporation was in the 1980s, the kind of place where a woman can hire a man to murder her husband. “Over the course of its 70-year history, during which it was a family business, Gucci was an inclusive company,” the letter states. “Indeed, precisely in the 1980s – the historical context in which the film is set – women were in several top positions: whether they were members of the family or extraneous to it.”