The video sort of cheats, since, by its own admission, the Big Kahuna Burger itself is not exactly inspiring—just some cheese and ketchup. It jazzes it up by smashing the beef against a smoking hot cast-iron skillet, like they do at Shake Shack and In-N-Out, before moving on to make a true Hawaiian burger, caramelizing some pineapple, and placing it all on a Hawaiian roll. Both actual burger and inspired-by burger seem tasty enough to satisfy a hungry Samuel L. Jackson, or at least tide him over until he kills you.

[via Laughing Squid]