Netflix has decided to go for a big name for its upcoming Archie Comics drama project, Sabrina The Teenage Witch, with Variety reporting that Mad Men star Kiernan Shipka will be taking on the role of the spell-slinging teen. Shipka—who recently co-starred on Ryan Murphy’s Feud, and who triumphed in an increasingly important role over the years on Mad Men (while so many would-be Bobby Drapers dropped around her like flies)—has long been rumored as a likely fit for the part of youthful sorceress Sabrina Spellman.