Let's take a closer look at the way movie trailers dupe us
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Much can be said about whether movie trailers give you an accurate sense of a film’s quality or whether said trailers give too much away about a film’s plot, but at the end of the day the real purpose of a trailer is to convince you to go see the damn movie. Over the years, the marketing agencies responsible for these finely tuned advertisements have gotten very good at manipulating audiences into feeling whatever they want. In a recent clip from Vice News, executives and editors from a handful of these agencies discuss the tools they employ to trick us simpletons into caring about the fate of Dominic Toretto or laughing at a well-timed nut punch.