Lonely? Hungry? Try live-chatting with Taco Bell’s website

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An interesting new feature turned up on Taco Bell’s official website back in August: a green bubble in the corner that, once clicked, allows visitors to chat with actual human beings and receive real-time responses to questions and comments. In a piece for Nation’s Restaurant News, Ron Ruggless explains why the Irvine, California-based fast food chain implemented this feature and how it works. In its advertisements, Taco Bell presents itself as a company that responds to its customers, so live chatting with them online seems like a natural.