Luca Guadagnino can't talk about Amazon ditching Artificial, but he's happy to trash talk AI

Guadagnino's Sam Altman-focused film was abruptly dumped by OpenAI business partner Amazon last week.

Luca Guadagnino can't talk about Amazon ditching Artificial, but he's happy to trash talk AI

Last week, we reported on the surprising-if-you’re-napping news that Amazon was bailing on its plans to distribute Luca Guadagnino’s new film Artificial, a movie that reportedly (and, surely, coincidentally!) happens to be a not-especially kind examination of the mega-giant’s new business partner, OpenAI guy Sam Altman. Guadagnino, who’s still racing to find his nearly-completed film a new home, can’t comment on any of that, of course; all he’d say when asked about the debacle on Italian TV on Friday was “we are right in the middle of this situation.” (While also noting that this isn’t the first, or the last, time that political and financial pressures have led to these kinds of sudden shifts.) But if you want to ask the Challengers and Call Me By Your Name director about AI in general, well…

To be fair—and fittingly, given how much time he’s spent thinking about Altman—Guadagnino’s thoughts on the matter go beyond simple accusations of water-wasting slopitude. Per Variety, Guadagnino wasn’t exactly kind to the technology, calling it “a technological gadget—and not a particularly sophisticated one, at that,” and noting that it’s “full of flaws” while “consuming vast amounts of energy and water.” But while granting that AI likely would get better, in the future, at many of the tasks acolytes like Altman are obsessively setting it to, the director said he was far more interested in the cultural shifts it’s causing in people right now.

“We shot part of the film in San Francisco—a wonderful city, one of the great, distinguished U.S. cities, Alfred Hitchcock’s city,” Guadagnino remarked. “A place of great beauty but also great despair, with so many homeless people, so many people living under the influence of fentanyl, while these wonderful, silent, self-driving cars glided past them. That, to me, is the perfect image to illustrate the theme. It is a disturbing image—more than just disturbing.”

Artificial reportedly centers on a very busy span of four days back in November 2023, when Altman was ousted, and then un-ousted, from his CEO role at OpenAI amidst a vote of no confidence. The film, which stars Andrew Garfield as the tech mogul, has been shopped around to several studios since Amazon cut bait last week; Variety reports that MUBI is still among the biggest names still expressing interest.

 
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