Marvel fixes obvious, glaring fuck-up, adds Danai Gurira's name to the new Endgame poster

By William Hughes  |  March 14, 2019 | 9:25pm
Aux Features Film

If you looked at the new Avengers: Endgame poster this morning, it probably didn’t take very long for something to peg as obviously wrong. No, not whatever the fuck is going on on top of Hawkeye’s head—it’s the fact that every single person pictured on the poster is listed in the film’s credits, except one: Black Panther star Danai Gurira. Fans were quick to point out that this was, in fact, some bullshit, bombarding Marvel with angry notes this morning about Gurira—who also stars in The Walking Dead, at least for a little while longer—not being included in the billing alongside every other major star of the movie. (Hell, Jeremy Renner even made the cut, his name hovering over Robert Downey Jr.’s head like heaven’s saddest, most faux-hawked angel.)

For what it’s worth, Marvel has now fixed the error—which is to say, the deliberate decision that they made and then got yelled at for—issuing a new poster alongside a statement saying that “She should have been up there all this time,” which, no shit, guys.

Billing on Hollywood movie posters is generally hashed out by each actor’s individual agents and management, so presumably someone on Gurira’s team signed off on the decision to not include her name next to the guy voicing the CGI space rat on the original poster. That being said, someone at Marvel marketing could have solved a lot of problems for themselves today by looking at that first draft, thinking “Hey, the only person whose name isn’t on here is the only woman of color, who was also a huge part of one of our biggest movies, and who is a massive TV star in her own right. Hmm”—and then fixing this obvious, blatant fuck-up in the making.

 
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