Marvel says Avengers: Endgame will beat Avatar's box office record this weekend

Last night, during Marvel Studios’ San Diego Comic-Con presentation, boss Kevin Feige declared that—as of this weekend—Avengers: Endgame will overtake the $2.7897 million box office record set by Avatar. It seemed a little premature, since it would’ve theoretically been possible for Marvel to sell literally zero Endgame tickets today, but it doesn’t seem like that’s going to happen since Deadline is already calling this race in Endgame’s favor. The reason Endgame is pulling this off at all is because of a scheme that Marvel came up with back in June to re-release Endgame in theaters as a mysterious “extended cut,” and while Marvel didn’t explicitly come right out and give a justification for it, everyone who pays attention to box office numbers assumed that it had something to do with the fact that Endgame ended its initial run just about $40 million short of Avatar’s record.