Yes, the Mean Girls commercial is canon as all commerquels are
From Batman for OnStar to E.T. for Xfinity, all commerquels are canon and are all integral parts of a shared universe
People like to think that Marvel created Hollywood’s love affair with shared universes, where popular characters pop up in, let’s say, unexpected places. Back when the idea of Spider-Man appearing in a movie starring Captain America would get you laughed out of Tinsel Town, America’s ad wizards were bringing together everyone’s favorite things, like OnStar and Batman, creating cross brand synergy for creators to tell their stories.
More recently, Mean Girls aficionados are the latest fandom plagued with the question that’s caused aneurysms for the world’s greatest thinkers: Are commercials where movie characters appear canon? We’re here to give an unequivocal yes to that question. Some commerquels are even better than the originals! For example, Steven Spielberg’s E.T. is considered one of the greatest films ever, a blockbuster that forever changed our relationship with the movies. And then, nearly 40 years later, Comcast Xfinity reunited E.T. and Elliot (Henry Thomas) to show him all that’s changed since E.T. left Earth. Elliot has his own family now. They eat salad (not just Reese’s Pieces, E.T.!). Of course, they also use Comcast Xfinity to access the internet. Many hardcore fans don’t know this, but this commerquel is where E.T.’s love affair with the cable and internet conglomerate comes from. To paraphrase E.T.: Mind blown.
Commerquels can also fill in information that content creators don’t have time to include. For example, after And Just Like That… used a Peloton to kill off a central character, that same character appeared in a Peloton ad to say Mr. Big (Christopher Noth) is still alive in the Sex And The City universe and that riding a bike is good for your health. Curiously, Peloton ceased airing the ad shortly after.
