MTV wants millennials to "+1thevote" in 2020

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Hey #teens, you know what’s cool? Voting. You know what’s not cool? Rocking. That’s some boomer shit that cool young people like have absolutely no interest in. To that end, the old “Rock The Vote” campaign that got jaded Gen-Xers out of their Spin Doctors-fueled haze long enough to vote for Bill Clinton in the ‘90s simply isn’t going to cut it anymore. Instead, MTV is tapping into an even more time-tested approach to convincing young people to try something: peer pressure. As reported by Reuters, MTV is going to spend the next year promoting a campaign called “+1thevote,” with the basic idea being that anyone planning to vote in the 2020 election should bring a “+1" and encourage them to also vote.