Netflix introduces streaming-only plan, raises prices for those who still want DVDs

So as a thank you, its loyal subscribers will now pay more for the service—between $3 and $8 more a month if you’ve signed up for the three-or-more-DVD plans, and $1 more a month for those who have the one- and two-a-month plans—according to this just-released pricing scheme. (Only those with a “limited” subscription—i.e. just one DVD at home at a time, a limit of two rentals per month, and no streaming whatsoever—will not see a change in the coming months. Nor a movie, probably.) In an official statement, Netflix said that the price hike would “allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs.”

Increasingly Netflix has insisted that it is “a streaming company, which also offers DVDs-by-mail,” and this change definitely seems to be moving us further and further toward a day when sending DVDs in the mail is regarded as primitive and quaint. Anyone who wants to embrace the future and shed the bulky skin of physical media can do so on their account page immediately, while everyone else will have to pay more for nostalgia—and, you know, the reliability of a tangible copy of a movie that doesn’t require a solid Internet connection to watch. But mostly nostalgia. Think of getting DVDs like buying one of those "heritage brands" that are so in right now.