Jason Hackett, another anchor, responded to Rael’s tweet by asking: “Would anyone actually run this?!”


You would hope Hackett’s disbelief would be well-founded, but The Verge reports that the PR script issued from the bowels of God-Emperor Bezos’ secret lair was picked up by plenty of stations. This is made very clear in a real ipecac-dose of a video that collects examples of the script shown above being read verbatim by various anchors.

That so many broadcasters were happy to help Amazon with its image rehab project isn’t a total surprise, but it does, in short, suck tremendous ass. Rather than reject the pre-written script for what it is—a transparent attempt to use the media as a more legitimate-seeming arm of the corporation—each of these stations happily played along, spreading disinformation in a moment where the life and death stakes of their work has never been more obvious.

With that cheery thought in mind, you can read more about all of this evil trash by checking out The Verge’s full story.

UPDATE: An Amazon spokesperson has addressed the report, saying in an e-mail to The A.V. Club that the video they shared with news stations was not meant to be promotional, nor was anyone featured in it paid.


“We welcome reporters into our buildings and it’s misleading to suggest otherwise,” says the spokesperson in a likely reference to Rael’s tweet. “This type of video was created to share an inside look into the health and safety measures we’ve rolled out in our buildings and was intended for reporters who for a variety of reasons weren’t able to come tour one of our sites themselves.” 

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