Taking a hammer to the English language the way only the inventors of a portmanteau of two already-single-syllable words (“quick,” and “bite”) could, upcoming phones-only-but-somehow-Steven-Spielberg-is-still-making-stuff-for-it streaming service Quibi has done it once again. Per Deadline, the service is now forcing our brains to think the words “Turnstyle viewing,” the company’s revolutionary, proprietary new technology that basically amounts to, well, turning your phone to switch between landscape and portrait modes while you’re watching TV.
Okay, okay, so it’s slightly more involved than that: Quibi shows will apparently stream two edits of a show simultaneously, one optimized for landscape, and the other for portrait, and will switch between the two whenever the device is rotated. In a demo that the company released of the technology today, Turnstyle (ugh) seemed to allow users to switch between close-ups and wider shots somewhat seamlessly—a technical marvel previously replicated only by the laborious process of pinching your phone’s screen to zoom in the shot. (Other videos also show the technology switching to an entirely different shot.)