Last month, we reported on New York Mayor Bill de Blasio’s professed love of ska music and how it set him apart from a crowded field of 2020 Democratic hopefuls with less-embarrassing musical taste. Now, however, an unlikely ally has emerged to help de Blasio in his valiant cause. Popular 1990s soda brand, Surge, has ejected itself from the internet’s nostalgia bin to declare, once and for all, that “ska will never die.”
This tweet appears to be part of the recently revitalized brand’s new social media strategy that relies on the simple formula of reminding people about things that were popular in the ‘90s and hoping they subconsciously associate those things with a love of Surge. Other recent targets of the Surge social media team include Devon Sawa, The Sandlot star Patrick Renna, and Alanis Morissette’s Jagged Little Pill.