Demonstrating the innovation for which the festival is known, the SXSW Interactive debuted the latest exciting update to American guilt abatement by turning Austin’s homeless people into walking wi-fi routers through a program known as Homeless Hotspots. The experiment in maximizing the data servicing potential of itinerant hosts—a.k.a. homeless people—is the brainchild of marketing firm Bartle Bogle Hegarty, who recruited local homeless folks and outfitted them with T-shirts (as seen above) that bear their name, followed by the identification that they are a 4G Hotspot and information on how you can use them. Accessing their services leads to a page with a pay-what-you-wish suggested donation of $2 for every 15 minutes of access, which then goes directly to the person whose body is facilitating you checking your email. Actually talking to that person is similarly optional.