Taylor Swift singlehandedly increased vote.gov activity by more than 1000 percent
Vote.gov, which normally gets 30,000 visitors a day, suddenly jumped up past 400,000 this week thanks to a little Taylor magic
Photo: Dimitrios Kambouris/Getty Images
We joke around these parts, from time to time, about how much impact Taylor Swift has on our collective reality. Focus solely on her primary role as a musician, and the numbers are already daunting—best selling tour of all time, $267 million concert film, constant shattering of her own streaming records and other sales metrics, etc. But they only get more intimidating when you clock her other effects on a culture that frequently seems to now rotate around her. There’s a reason pretty much the entirety of NFL marketing “pivoted to Taylor” the second she had a personal interest in the sport, and there’s a reason conversations about her endorsing a political candidate have been headline-making news for years. Still, it can be kind of daunting to look at one individual number that directly clocks how much we’re all just living in (Taylor’s Version). Like, say, learning that she increased traffic on the U.S. government’s voter registration site by more than 1,000 percent just by reminding people that, yeah, they probably should vote.