Nothing can stop the inexorable march of time, and as flowers must bloom and pumpkins must decay, so to must Sean Combs come up with new identities to refresh his personal brand and help define whatever his persona will be until the next time he decides to become a totally different person who still looks and acts largely the same as he did before. In other words, the man who was once known as Puffy, Diddy, P. Diddy, Puff Daddy, Puffy AmiYumi, and probably a few different combinations of “Puffy” and “Diddy” has changed his name once again, and this time it has nothing to do with puff or did.