The Sopranos' "Big Pussy" Bonpensiero stars in deli meat Halloween ad campaign as "The Gabaghoul"
Vincent Pastore has, at long last, landed the role of a cold cut goblin chef
Though The Sopranos premiered in 1999, it’s taken until now for a deli meat company’s marketing department to happen upon the precise combination of elements that would give us a Halloween ad campaign that capitalizes on people’s love of the holiday, the HBO show, and cold cuts. But now, finally, we have it and it’s taken the form of a deli meat-loving undead mobster called The Gabaghoul.
The dread Gabaghoul is played by Vincent Pastore—or, in our fan fiction, the undead Salvatore “Big Pussy” Bonpensiero, returned from a watery grave where he learned how to make party appetizers. Pointy-eared, his pallid flesh covered partially by a tank top, gold chain, and black bathrobe, The Gabaghoul lives in service to his patron, Dietz & Watson, and their “Halloween Hosting” campaign.
A trio of videos shows off the creature’s best packaged meat recipes for those of us who can’t afford a Vampire Artie Bucco to cater our parties. In the first of them, The Gabaghoul introduces himself by turning to the camera and stating, deadpan: “Hey, it’s me, The Gabaghoul.” He then says “marone” as he eats a piece of meat, takes out a hatchet to cut up a hoagie, and accidentally chops off his own hand.