Various Artists: G.O.O.D. Music: Cruel Summer
Kanye West rose to prominence as a producer with a warm, soulful style rooted in the sum of black music’s storied past, but as he’s evolved steadily from scrappy underdog to world-conquering mega-star West’s sound has grown colder and his universe has both expanded and contracted. West’s ambition remains Herculean and his worldview continental (it’s no coincidence Jay-Z and Kanye famously performed a single with Paris in the title as the grueling climax to their Watch The Throne concerts), but everything is filtered through the funhouse mirror of West’s own outsized ego. The eagerly anticipated compilation Cruel Summer is technically a vehicle for the artists on West’s G.O.O.D Music vanity label, but it is first and foremost a vehicle for West. And his penchant for riling up the media is as sharp as ever, as evidenced by the press Cruel Summer received well before its release for provocative lines involving West’s new girlfriend Kim Kardashian, Kardashian’s ex-beau Kris Humphries, and Mitt Romney. It’s tempting to see these headline-grabbing turns of phrase as naked in their calculation, but West is one of pop culture’s most sincere attention hogs; his lyrics can be as timely and designed to get noticed as Tweets but also just as ephemeral.