VisionQuest showrunner assures everyone the only AI on the show is fictional

During a recent U.K. set visit by ScreenRant, Terry Matalas assured everyone that the Marvel Television production did not use GenAI even a little bit. “Not at all. There hasn’t really been a need,” he said. When the conversation turned to the Mindspace, a digital environment created by Vision (Paul Bettany) in the show, Matalas said his creative team used it to highlight how GenAI generates strange, uncanny images. “All the designs nod to how our current form of AI processes things… That felt like a fun way for us to comment on it.” Production designer Will Hughes-Jones echoed the sentiment, while stressing that the Mindspace—with its buggy “quirks” like “stairs that do not connect all the way up” and “chairs that were built halfway into the walls”—was created by the art team to mimic spatial errors typically associated with GenAI.

The set visit article goes on to underscore the human hands behind the production, noting that Vision’s Mindspace features an earthy visual motif of “sunflowers, oranges, and lemons,” with Vision rendering “some furniture” with plant life to exemplify the surreality of his private headspace. “At every turn, the [Mindspace] exuded creativity,” ScreenRant‘s Lewis Glazebrook wrote, “with everyone on set constantly reminding us that all of it was created by human hands and only inspired by the misguided ‘creation’ of AI software.” This PR-approved public distancing from AI follows the collapse of Disney’s planned $1 billion equity investment in OpenAI’s now-defunct video generation app Sora, which would have made its intellectual property available for “user-prompted social videos.”