Who has the better breakfast cereal, Batman or Superman?

By day, Gabe Fonseca is a busy TV writer whose credits include Wizards Of Waverly Place and Private Practice. (He currently toils on NBC’s The Night Shift.) In his off hours, though, Fonseca presides over Cereal Time, a web series in which the colorful, pre-sweetened breakfast foods of yesterday and today are thoroughly analyzed, rated, and deconstructed. A recent episode of Cereal Time was given over to a discussion of General Mills’ two new cereals released in anticipation of Warner Bros.’ Batman V Superman: Dawn Of Justice, which hits theaters on March 26. Batman is being honored with a chocolate-and-strawberry-flavored cereal shaped like little bats, while Superman gets a shield-shaped caramel cereal. Both products come in very cool-looking boxes designed to look like close-ups of their respective heroes’ iconic costumes. General Mills is already the home of the famed “monster” cereals, with battling mascots Franken Berry and Count Chocula, so this kind of intra-company rivalry is nothing new.