In the episode, a lawyer advises Nathan that if he can establish a reputation as a parody artist, then U.S. parody law might be better able to protect him when he unleashes Dumb Starbucks, a fully operational parody of a Starbucks store. So Nathan spends a week putting together an art show, Nathan Fielder: Think Twice, filled with intentionally toothless parodies of corporate logos. The reaction from gallery visitors is mixed:
Alas, none of the items up for sale are Dumb Starbucks-branded merchandise—network flacks probably decided they had provoked the litigious coffee chain enough already—but there are some gems up for grabs. A “69”-emblazoned sendup of the Union 76 ball will provide a focal point for any parlor room, and the Continental Breakfast Airlines placard has an inane charm, too. These bits of TV comedy history won’t come cheap, though. With about half a week remaining in the auction, prices on the artworks range from a couple hundred dollars up into four-digit territory for the highly coveted “T.G.I. Fart” logo.
