A new Kickstarter wants to help you lick your cat

This Kickstarter begins with the question, “Have you ever wanted to lick your cat?” That alone should be enough to raise some major red flags, even before the copy adds, “Now you can. Without the furballs.” The Kickstarter is raising money for something called “Licki Brush,” which as far as we can tell is not an oddly belated April Fool’s Day joke, but an honest to God product. Or, at the very least, a campaign that has currently raised over $7,500 of its $36,500 goal. Licki Brush is a soft silicon brush that adult humans are supposed to hold in their mouths like a pacifier in order to—and again, we don’t think this is a joke—“develop a more intimate and bonded relationship, much like a mama cat bonds with her young.” Don’t worry, there’s a video:
The idea behind the Licki Brush is that cat grooming is a “form of social bonding” from which humans are left out. Or, as the page bemoans, “At best, you have a one-sided licking relationship with your cat.” (Apparently they never saw the “I Lick My Cat” episode of TLC’s My Strange Addiction.) So according to the Licki Brush instructions:
Gently grasp Licki’s bite portion with your teeth, slowly approach your cat when she is sleeping or in an otherwise pleasant mood, and ease into the soothing and mutually beneficial licking behavior of cats. Don’t be surprised if your cat licks you back.