Beach House reacts to being ripped off by Volkswagen ad with appropriately relaxed pleasantness
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As recently pointed out by Diffuser.fm (and picked up by Pitchfork), there's a new British commercial for the Volkswagen Polo with a soundtrack that bears an uncanny resemblance to Beach House's "Take Care," the Teen Dream closer that perfectly captures the ad's sentiments about a dad always being there for his daughter, provided you don't actually listen to the words. In actuality, the song that is absolutely Beach House's "Take Care" but is also officially not hails from a group called Sniffy Dog who—when they're not busy replying, "Oh… nothing" to people who ask them to repeat their band name—specialize in crafting sound-alikes of songs for ad agencies looking for that certain, unlicensed feeling.