Lionsgate used deepfake tech to remove f-bombs for PG-13 rating on Fall film
Around 30 F-bombs were dubbed for the film to go from an R-rating to PG-13, says director Scott Mann
The use of deepfake technology in film has skyrocketed in recent years, with it being used to give us an off-putting de-aged Luke Skywalker, as well as bring back actors from the dead like with Paul Walker’s posthumous appearance in Fast Seven. Now, Lionsgate’s upcoming thriller film Fall has has found a new use for the up-and-coming tech—turning those F-bombs into ‘freaking’ bombs.
According to Variety, the high-climbing feature had to alter more than 30 f-bombs with AI dubbing tech to achieve the studio’s sought after PG-13 rating, due to originally receiving an R-rating from the MPA. Made on an indie budget of $3 million, director and co-writer Scott Mann says that the film didn’t “have the resources” available to tackle reshoots, until London-based company Flawless came to the rescue.
“For a movie like this, we can’t reshoot it. We’re not a big tentpole…we don’t have the resources, we don’t have the time, more than anything else,” said Mann in a behind-the-scenes feature. “What really saved this movie and brought it into a wider audience was technology.”
