Explore Middle Earth on Google Maps
As the bizarre Catching Fire tie-ins have revealed, not all real-world movie promotions are entirely successful at capturing the spirit of the films they are promoting. Warner Bros. Pictures, however, has teamed up with Google for a Hobbit cross-promotion that seems just about perfect. To celebrate the December 13 premiere of The Desolation Of Smaug, Google’s new Chrome Experience allows fans the chance to explore Middle Earth from the comfort of their own living rooms.